Research by RGA Communications found that more than two-thirds of Fortune 1000 companies use incentives for performance improvement and for employee honor and recognition.
Programs fall into three categories:
Employee
- Service anniversaries
- Holiday gifts
- Company anniversaries
- Safety programs
- Customer service excellence
- Cost reduction/savings programs
- Volunteer recognition
- Suggestion programs
- Training
- Reduce turnover
- Improve attendance
- Sales support
- Quality initiatives
- New product rollout
- Sales incentives
- Team building
- Change management
- Volunteer support
- Retiree recognition
- Customer problem resolution
- On-the-spot recognition of outstanding performance
Distributor Programs
- Dealer loader programs
- Sales incentives
- Product launch
- Training
- Certification
- Increasing market share
- Product-specific sales incentive
- Financial season kick-off
- Quarterly sales programs
- Inventory liquidation -- unload old stock
- Team building
- Move slow inventory items
- Fast start/fast finish
- New prospects
- Improve product knowledge
- Vendor recognition
Consumer/Customer Programs
- Customer appreciation
- Referrals/leads
- Activation
- Product tests/trials
- Customer relations
- Frequency
- Retention
- Survey participation
- Back special customer promotion
- Revive inactive accounts
- Grand opening
- Enticement to purchase extended warranties
- Return to top
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