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Persona®

Everyone wants the same thing…something different. Give it to them. With Persona® it's easy! When you want to drive or reward desired behavior, there's no better way to do it than with Persona. Focusing recipients' choices on truly special reward options from the nation's top retail, travel and entertainment providers, Persona is the ideal solution for your top reward earners.

Persona is available for U.S. & Canadian programs.

Popular Applications

  • For a pharmaceutical company searching for a way to reward top sales performers with their own personally chosen symbols of success
  • For a financial company looking for an effective solution to reward top performers while maintaining a positive return on investment
  • For a telecommunications company wanting to improve customer service by offering employees “sticky” rewards with lasting trophy value
  • For any company desiring a high-tech reward that fits the needs of each unique Reward Earner and ongoing communications to keep the program top of mind

Features and Benefits

  • Convenient
    • Reduce redemption confusion and save time because the Card is used like a charge card at the point of sale at more than 40,000 locations in the United States and Canada. Or shop by catalog or online at exciting establishments.
    • Reduce the time you spend answering questions by offering Reward Earners the ability to conveniently check their point balance, view an up-to-date establishment directory and more at www.personaonline.com ( U.S. program site) or www.personaonline.aeis.com (Canadian program site)
    • Count on knowledgeable Customer Support 24 hours a day, 7 days a week to provide Reward Earners timely information
  • Simple
    • Support your data management needs - simply and effectively through the use of Virtual Awards® Link
    • Facilitate program kick-off meetings with a CD Launch Kit that includes posters that communicate goals and brochures that contain rules and requisite information
  • Re-loadable - Increase morale and employee performance by presenting Reward Earners with the opportunity to be rewarded with ongoing incentive or loyalty programs
  • Personalized - Emboss the Card with each Reward Earner's name and “Achieve More” (may be further personalized by embossing your sponsoring company's name or campaign theme)
  • Interactive for Reward Earners
    • Receive a Persona Card Packet including a striking Persona Card and directory describing how and where the Card may be used
    • Engage Reward Earners quarterly with Persona Magazine highlighting special offers and experiences (U.S. program only)
    • Visit an online community of Reward Earners and receive special offers at www.personaonline.com ( U.S. program site) or www.personaonline.aeis.com (Canadian program site)
  • Replaceable - Protect your investment and offer Reward Earners increased security and peace of mind with lost and stolen protection
  • Reliable - Feel at ease with the American Express name which conveys reliability, stability and prestige

Reward Solutions

1999 to 2001Case Studies

Employee, Sales & Distributor Programs

Loyalty & Frequency Program Stages

Product Descriptions

Persona US Establishments

Persona Canada Establishments