|
"Sticky" and "Slippery" rewards
For today's business environment, two types of rewards exist - "sticky" and "slippery." Sticky rewards are memorable - they "stick" in the recipient's mind and reinforce the relationship between the Reward Earner and the reward provider. Read more
Slippery rewards have a fleeting impact and often "slip" the recipient's mind. While cash remains one of the most common rewards, it's also the most "slippery" when it comes to memorability. Studies show that people attach more value to a reward they find personally meaningful versus a reward that is selected for them. Meaningful rewards create a "sticky" effect that lasts long after the reward has been received. The key is to provide the right reward to impact behavior while also generating lasting results that will stick.
Personalized rewards are the incentives that keep on giving. Each time a reward is viewed or remembered, recipients relive the special recognition and appreciate the organization that honored them. By giving Reward Earners the freedom to choose, a meaningful - or "sticky" - reward is offered that will be exactly what the Reward Earner wants the most and will remember long-term.
Bottom line, rewards that produce a desirable return are those that offer flexibility and sustained motivation, loyalty, sales, productivity and better attitudes.
To get those desired results, American Express Incentive Services has combined the universal appeal of cash with the ease of a debit card and the satisfaction of a personalized award. The result: incentive reward cards that give each recipient more choice to select meaningful rewards. With an incentive reward Card, the reward is immediate, memorable and personal, creating a long-lasting impact for the Reward Earner - and for the company issuing the reward.
|
