home > about us > Newsletter > Issue 6: October 2008
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- what's new in the prepaid world
- how to leverage prepaid rewards for your corporate and consumer incentive programs
- the latest on trends in the prepaid industry
We hope you find this a valuable tool and look forward to providing you with RewardWise.
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Is there a science to selecting an incentive? When developing employee reward programs, it can be challenging to predict what type of incentives will resonate with your audience. Options range from offering cash to gift cards to catalog selections, with one often wondering how they can be sure that their choice will get results.
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"In today's challenging economy, companies have to distinguish themselves from the competition by developing creative ways to entice and excite customers and employees alike," said Karen Renk, CAE, executive director of the Incentive Marketing Association (IMA). The IMA announced winners of their annual Circle of Excellence award at the recent Motivation Show in Chicago.
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Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of authorized dealers across Canada. Subaru’s challenge included increasing sales by 10%, enhancing value to consumers on its Impreza WRX STI brand, helping offset cross-border shopping and ensuring a good start to the after-sales relationship at Subaru dealers. Subaru Canada also wanted to increase customer loyalty by bringing customers back to their “home” dealership to purchase a new Subaru Impreza and bring them back again for future purchases at the dealership for accessories, service and merchandise.
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We hope to see you at one of the many events where we exhibit.
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November 2-4, 2008
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