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home > about us > Newsletter > Issue 4: June 2008 > Incentive Industry News |
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In today's economy, gift cards may represent one of the few opportunities consumers have to reward themselves, according to the article Network-Branded Card Purchases to Grow. The piece highlights a recent study of over 8,200 consumers conducted by the Network Branded Prepaid Card Association. "If times are good, people aren't in any hurry to redeem gift cards," said Professor Dan Horne. "In times like now, people don't want resources sitting on the card."
"The gift card industry is growing because the consumer has responded to that use," stated says Daniel Butler, vice president of retail operations for the National Retail Federation in the article Recession Rewards. The feature notes the increase in gift card usage and various card-focused promotional programs retailers are using to stay connected to their customers. |
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Incentive Industry News
